Blog

Insights on mobile apps, e-commerce and digital strategies to grow your business.

The Impact of Mobile Apps on Black Friday 2025: Data and Lessons for 2026

The Impact of Mobile Apps on Black Friday 2025: Data and Lessons for 2026

During Black Friday 2025, e-commerce stores with a mobile app saw conversion rates 3 times higher than mobile web (source: MobiLoud/Tapcart) and a 60% lower cart abandonment rate. If you want your store ready for Black Friday 2026, building a mobile app is the highest-ROI investment you can make — with platforms like Appo, you can have one ready in 48 hours starting at EUR 40/month.

Mar 1, 2026 · 14 min readRead
GuideGrowth
How to Publish an App on App Store and Google Play: Complete 2026 Checklist
GuideApp StorePlay Store

How to Publish an App on App Store and Google Play: Complete 2026 Checklist

To publish an app, you need an Apple Developer account (EUR 99/year), a Google Play account (EUR 25 one-time fee), graphic assets that comply with store guidelines, and a publicly accessible privacy policy. With platforms like Appo (starting at EUR 40/month), the team manages the entire publishing process. For the App Store, you just need your own Apple account -- 5-minute guided setup. For Google Play, everything is included.

Mar 1, 2026 · 15 min read