Question 1

Can I try before I pay?

Accepted Answer

Yes, the preview is completely free. See exactly how your app will look before committing. No credit card required to start.

Question 2

When do I have to pay?

Accepted Answer

You only pay when you decide to publish your app on the stores. The preview is free and no-commitment. You can test everything at your pace and proceed with publication when you're ready.

Question 3

Can I change plans anytime?

Accepted Answer

Yes, you can upgrade or downgrade anytime from the dashboard. If you upgrade, you pay the prorated difference. If you downgrade, the credit is applied to your next renewal.

Question 4

Is store publishing included?

Accepted Answer

In Business and Enterprise plans, yes. We handle the entire publishing process on App Store and Google Play. For the App Store, you need your own Apple account (we guide you, takes 5 minutes). For Google Play, we publish under our account. For Starter plan, we provide detailed guides.

Question 5

Are there hidden costs?

Accepted Answer

No. Your Appo plan includes everything: app preparation, automatic updates, push notifications, and publishing support. No setup fees, update fees, or sales commissions. The only external cost is your Apple account for the App Store ($99/year, required by Apple). For Google Play, we publish under our account at no extra cost.

Question 6

What does Enterprise plan include?

Accepted Answer

Enterprise plan is designed for businesses with specific needs: multiple apps, custom integrations, 99.9% SLA, dedicated phone support, and white-label option. Contact us for a custom quote.

Question 7

Can I cancel anytime?

Accepted Answer

Yes, you can cancel your subscription anytime from the dashboard. Your app remains active until the end of the paid period. No penalties or strings attached.

Question 8

Do you offer discounts for startups or non-profits?

Accepted Answer

Yes, we offer special discounts for early-stage startups, non-profit organizations, and educational projects. Contact us describing your project and we'll find the best solution together.

Question 9

What payment methods do you accept?

Accepted Answer

We accept all major credit cards (Visa, Mastercard, American Express), PayPal, and bank transfer for annual plans. For Enterprise, we also offer customized invoicing.

Question 10

Why do I need an Apple account?

Accepted Answer

Apple requires every App Store app to be published through a registered account. Think of it like a domain name for a website: it's yours and it identifies you as the publisher. The benefit: your iOS app is published under your name, with your brand on the App Store. No middlemen, no lock-in. For Google Play, we publish under our account: you don't need to do anything. The Apple account costs $99/year (required by Apple, not by Appo). Setup takes 5 minutes and we guide you.

Question 11

What's the total cost?

Accepted Answer

Appo Starter: EUR 40/month. Plus your Apple account for the App Store: $99/year (about $8/month), required by Apple for all publishers. For Google Play there's no extra cost: we handle it. Total first year: about $48/month to have your app on both stores. For comparison, alternatives start at $85/month (Shopify-only). Custom development starts at $15,000.

Question 12

How do I create my Apple account?

Accepted Answer

It takes 5 minutes and we guide you through every step. You just need your business email and your company details: no extra paperwork. For Google Play you don't need to do anything: we handle the publishing. Once your Apple account is ready, we take care of everything else.

Features	Starter
iOS and Android apps
Store publishing	Guide
Push notifications	Unlimited
Face ID / Touch ID
Custom branding
Advanced analytics
Multiple apps
White-label
Support	Email

Features	Starter	Business	Agency
iOS and Android apps
Store publishing	Guide	Included	Included
Push notifications	Unlimited	Unlimited	Unlimited
Face ID / Touch ID
Custom branding
Advanced analytics
Multiple apps
White-label
Support	Email	Priority chat	Dedicated phone

You only pay
when your app is
live on the stores.

Starter

Business

Agency

Everything included in Business plan

Compare plans

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You only paywhen your app islive on the stores.